1. Introduction
Welcome to Afrowood Multimedia’s commitment to protecting your personal information. This privacy policy outlines how we handle your data with care, transparency, and respect. As a platform dedicated to celebrating African culture through music and content, we believe your trust is paramount. We’ve designed our privacy practices to meet the highest international standards whilst ensuring you maintain complete control over your personal information.
Why Privacy Matters at Afrowood Multimedia
Our Core Privacy Principles
At Afrowood Radio, we recognise that your personal data is valuable and deserves the highest level of protection. We’re committed to transparency in every aspect of how we collect, use, and safeguard your information. Trust forms the foundation of our relationship with you. That’s why we clearly explain our data practices in straightforward language, avoiding complex legal jargon. We want you to understand exactly what happens with your information.
Respect for Your Data
We treat your personal information with the utmost care and never take your trust for granted.
Complete Transparency
Clear explanations of our data collection and usage practices, accessible whenever you need them.
Global Compliance
Full adherence to GDPR, CCPA, and international privacy regulations to safeguard your rights.
What Data We Collect and Why
Understanding what information we collect helps you make informed decisions about using Afrowood Radio. We collect only the data necessary to provide you with an exceptional streaming experience and personalised content that celebrates African culture.
Personal Information You Provide
When you create an account or interact with our platform, you share information directly with us. This includes your name, email address, communication preferences, and any details you choose to add to your profile. This data helps us personalise your experience and communicate important updates.
Data Collected Automatically
As you use Afrowood Radio, we automatically gather technical information such as your device type, IP address, browser information, and usage patterns. Cookies and analytics tools help us understand how you interact with our platform, enabling us to improve performance and content recommendations.
Location and Preference Data
With your permission, we collect location data to personalise content based on your region and deliver culturally relevant music. Your listening preferences help us curate playlists and recommend artists that match your taste, enhancing your overall streaming experience.
Example in Action: We use your location data exclusively to personalise content recommendations and improve service quality in your area. This might include featuring local African artists or adjusting streaming quality based on regional network conditions.
Your Consent and Control
At Afrowood Multimedia, we believe in empowering you with complete control over your personal data. Your privacy choices are yours to make, and we’ve designed our systems to respect that fundamental principle at every step of your journey with us.
Google Analytics
We use Google Analytics on our site for anonymous reporting of site usage. So, no personalized data is stored. If you would like to opt-out of Google Analytics monitoring your behavior on our website please use this link: Google Analytics Opt-out.
Cases for Using the Personal Data
We use your personal information in the following cases:
- Verification/identification of the user during website usage;
- Providing Technical Assistance;
- Sending updates to our users with important information to inform about news/changes;
- Checking the accounts’ activity in order to prevent fraudulent transactions and ensure the security
- over our customers’ personal information;
- Customize the website to make your experience more personal and engaging;
- Guarantee overall performance and administrative functions run smoothly.
How We Use and Protect Your Data
Delivering Personalised Content
Your data enables us to deliver and personalise Afrowood Radio content tailored to your preferences. We analyse your listening habits to recommend new African artists, curate playlists, and suggest content that resonates with your cultural interests. This personalisation enriches your experience whilst celebrating the diversity of African music and culture.
Trusted Partner Relationships
We share data only with carefully vetted service providers who help us operate and improve the platform—such as hosting services, payment processors, and analytics providers. All partners operate under strict confidentiality agreements and are contractually obligated to protect your information with the same rigour we do.
Robust Security Measures
We employ industry-leading security measures to prevent unauthorised access, misuse, or data breaches. This includes encryption, secure servers, regular security audits, and access controls that limit data exposure. Our technical and organisational safeguards are continuously updated to address emerging threats.
Protection for Young Users
Afrowood Radio does not knowingly collect personal data from children under 14 years old. If we discover that a child’s information has been inadvertently collected, we take immediate steps to delete it. Parents and guardians who have concerns can contact us directly for assistance.
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Explicit Consent Required
Before you begin using Afrowood Radio services, we require your explicit consent through clear “clickwrap” agreements. You’ll actively review and agree to our Privacy Policy—there’s no hidden fine print or passive acceptance.
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Manage Your Preferences
Access your privacy dashboard at any time to manage data preferences, review what information we hold, or update your consent choices. Your settings are always accessible and easy to modify.
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Active Agreement Process
No implied or passive consent mechanisms are used on our platform. You must actively click to agree, ensuring you’re fully aware of how your data will be used. This transparent approach puts you in the driver’s seat.
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Withdraw or Delete Anytime
Changed your mind? You can withdraw consent or request complete deletion of your data whenever you choose. We’ll process your request promptly whilst ensuring service continuity where possible.
2. Embedded Content
Pages on this site may include embedded content, like YouTube videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Below you can find a list of the services we use:
The Facebook page plugin is used to display our Facebook timeline on our site. Facebook has its own cookie and privacy policies over which we have no control. There is no installation of cookies from Facebook and your IP is not sent to a Facebook server until you consent to it. See their privacy policy here: Facebook Privacy Policy .
We use the Twitter API to display our tweets timeline on our site. Twitter has its own cookie and privacy policies over which we have no control. Your IP is not sent to a Twitter server until you consent to it. See their privacy policy here: Twitter Privacy Policy .
Youtube
We use YouTube videos embedded on our site. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See their privacy policy here: YouTube Privacy Policy.
3. Cookies
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. Cookies generally exist to make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.
Necessary Cookies (all site visitors)
- cfduid: Is used for our CDN CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. See more information on privacy here: CloudFlare Privacy Policy.
- PHPSESSID: To identify your unique session on the website.
Necessary Cookies (Additional for Logged in Customers)
- wp-auth: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
- wordpress_logged_in_{hash}: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
- wordpress_test_cookie Used by WordPress to ensure cookies are working correctly.
- wp-settings-[UID]: WordPress sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
- wp-settings-[UID]:WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
4. Who Has Access To Your Data
If you are not a registered client for our site, there is no personal information we can retain or view regarding yourself.
If you are a client with a registered account, your personal information can be accessed by:
- Our system administrators.
- Our supporters when they (in order to provide support) need to get the information about the client accounts and access.
5. How Long We Retain Your Data For
When you submit a support ticket or a comment, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognize you and approve your comments automatically instead of holding them for moderation.
If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.
6. Security Measures
We use the SSL/HTTPS protocol throughout our site. This encrypts our user communications with the servers so that personally identifiable information is not captured/hijacked by third parties without authorization.
In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.
7. Your Data Rights
General Rights
If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us.
You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address).
If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.
GDPR Rights
Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. AxiomThemes permits residents of the European Union to use its Service. Therefore, it is the intent of AxiomThemes to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.
8. Release of Your Data for Legal Purposes
At times it may become necessary or desirable to AxiomThemes, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.
Any passing on of personal data for legal purposes will only be done in compliance with laws of the country you reside in.
Your Privacy, Our Promise
Dedicated to Safeguarding You
Afrowood Radio is committed to protecting your privacy whilst delivering rich, culturally significant content. Your trust enables us to share the vibrant sounds of Africa with the world.
Stay Informed and Updated
Our Privacy Policy is always accessible on our platform and regularly updated to reflect changes in regulations and our practices. We’ll notify you of any significant changes.
We're Here to Help
Questions about your privacy or our data practices? Our dedicated Data Protection Officer and support team are available to address your concerns. Whether you need clarification on our policies, want to exercise your data rights, or simply have feedback, we're here to listen.
Contact Our DPOSupport Centre